Insights from Sustainability Leader, Majd Fayyad Sustainability in the Middle East and North Africa (MENA) is often highlighted through ambitious targets and projects. Yet, the actual impact also lies in how energy is consumed, policies shape behaviour, and everyday practices evolve. One voice of action is Majd Fayyad, a sustainability expert, net-zero strategist, and award-winning energy engineer, who has dedicated around 15 years to advancing the region’s green transformati